LTEC Lab Seminar Series: Dr. Alexandra Mogyoros

In a time where brands occupy a relational role in our political economy, in which they form consumer communities, inspire clan-like loyalties, and are increasingly understood through the language of relationships, trademark law plays a critical role in creating and maintaining a brand’s identity. This seminar invites Dr. Alexandra Mogyoros from the Lincoln Alexander School of Law to speak on her working paper in which she proposes a reformed conceptual foundation for trademark protection which re-orients the roles of truth and trust in branding. The event also welcomes Michal Kasprowicz, Partner at DLA Piper specializing in patents and trademarks, as a discussant. Join the LTEC Lab in this critical reflection on the cultural and legal evolution of brands and their regulation.

Location: Ron W. Ianni Faculty of Law Building, Room 2200–Alumni Lounge and Online (Hybrid)

Date and Time: Friday, March 13, 12:00-1:30pm

Lunch will be available for those who attend in person!

To attend, please Register soon to secure you spot!